Lafon Arts Center
{case study}
Overview
The Lafon Arts Center is located in Luling, Louisiana It’s a state of the art facility and an extension of St. Charles Parish Public Schools. The Lafon Arts Center is named after a former school superintendent in honor of his advocacy of the arts. The Center hosts popular off-Broadway productions, musical acts and school theatrical shows. Located inside the Lafon Arts Center, The Shell Theatre holds 1,300 people and the stage is larger than most Broadway spaces. The Lafon Arts Center is also the hub for arts education in the St. Charles Parish Public School System. Visually Speaking supports the Lafon Arts Center in print, environmental graphics, social media, OOH, and many other creative projects.
PROJECT:
Create logo/branding/marketing support for the Lafon Arts Center
CRITERIA:
The Lafon Arts logo needed to be able to stand alone yet also pair well with the logo of St. Charles Parish Public Schools. The Lafon Center logo needed to appeal to a demographic that would purchase tickets for high-end productions. In addition the Lafon logo should represent the personality and talent of it’s namesake, Dr. Rodney Lafon, who in addition to being an educator was also a skilled trumpet player. Creative constraints considered during logo design include:
Visual representation of a trumpet
Unique architectural elements of the center with a mid-century feel
Personal elements like a signature or profile
Use the same color palette of the St. Charles Parish Public Schools logo for consistency
Represent diversity, creativity and artistic expression
Logo Drafts
Concept/Logo Development:
Eat, sleep, obsess over trumpets and the architectural lines of the Lafon Art Center for two weeks. Until logos that hold together start to emerge.
Season Brochure
Colorful, exciting and always eagerly anticipated, the Lafon Arts Center season brochure is the primary catalyst for ticket sales each year. And each year the ticket sales increase as soon as the brochures are direct mailed.
Support
PORTABLE BAR CART
The signature “Lafon” lights up to enhance the glamour and mid-century vibe of the portable bar cart.
LETTERHEAD + BUSINESS CARD
SOCIAL MEDIA
NOTE CARD
Special Events
POSTER
STAGE DESIGN
Promo
PROMOTIONAL | CARDS
Direct mail post cards are produced for the larger productions at Lafon Arts Center, with an immediate boost in ticket sales.
WAYFINDING
BILLBOARDS
Lafon shows are advertised on high profile billboards located on busy interchanges.
Environmental
LOBBY WINDOW CLINGS
The abundance of windows at the Lafon Arts Center provided a great palette for window perfs to add color, excitement and call attention to upcoming shows. The window perfs are updated each season.
