{case study}

Overview

Since 2013, Visually Speaking has worked closely with Shell in Louisiana on multiple project. These years of experience have allowed us to become intimate with the Shell brand and use this knowledge effectively for every project.

Every project begins with concept, followed by breakdown and fine tuning of how this concept fits into the budget, the brand and the campaign. In addition to graphic design, copy is composed for video, radio and ads, as well as on-site art direction during photography and video sessions. Visually Speaking has a “steel-toe” boots on the ground approach to telling the Story of Shell in Louisiana - from a human perspective.

PROJECT:

Regional Image Campaign for Shell Louisiana:
Shell - The Rhythm of Louisiana

CRITERIA:

  • Increase awareness of the Louisiana Shell presence and economic impact

  • Build Awareness of Shell Louisiana as an industry, employer and community partner

  • Foster employee pride in Shell Louisiana and set tone for recruitment

  • Build Shell Louisiana brand to be synonymous with support of the Arts in Louisiana

Billboards

Rhythm of Louisiana billboards are updated 3x yearly with 10 different locations from New Orleans to Baton Rouge.

Superbowl 2025

Digital Billboard Blitz in New Orleans during Super Bowl 2025.

Signage at MSY airport during Super Bowl 2025.

Print

Event Branding

PowerPoint Branded Deck

3-D Printed Award

Email Header

Event Booklet

Signage

NORCO Turnarounds

(Above) Louisiana’s own Chee Weez Band performing during the Rock Dat Turnaround.

(Left) David Wernet conducts sound check on the Rock Dat guitar used as prop on stage and in “hype” turnaround videos.

Entry Arch Branding

Contractor Tent

Site Banners

Industrial turnarounds involve hundreds of contractors working 24/7 to complete tasks that improve a manufacturing facility. Shell Norco brands each turnaround to encourage teamwork and a “get-it-done” mind set. These events require immense coordination of effort, and thousands of work hours. The branding brightens up an industrial setting and the swag acquired during each turnaround is worn proudly by contractors for years afterward. Where else would you get a rock band to perform at a manufacturing facility during a turnaround?

Entry Arch Branding

Entry Arch Branding

Tranformer icons created for different crafts working during the turnaround. These helped to color code jobs for contractors.