Case Study

Shell (Louisiana) Norco: 90th Anniversary Celebration Campaign

When the industry giant of Shell Oil located to the town of Norco, LA in 1929, it was big news! During this era, the petrochemical industry was just starting up. Shell brought jobs, community improvements and a sturdy tax base to St. Charles Parish. The Shell complex was a community within a community. Complete with a swimming pool, baseball diamond and recreation hall; families lived on-site and social activities revolved around the complex. The town of Norco and Shell share a fence row and co-exist as neighbors. The 90th year celebration of Shell Norco honored the history, the people, and the community of both Shell and Norco.

Project Details

CRITERIA:Celebrate with the community of Norco the symbiotic relationship Shell has enjoyed for 90+ years.

  • Emphasize the connection between the Norco community and the Shell facility through use of the large expanse of “shared fence line”
  • Create an emotional connection through the use of historical photos that celebrate both the community of Norco and the 90+ year legacy of the Shell facility
  • Recognize and thank the residents and generations of the community of Norco for their continued support of the Shell facility
  • Culmination of the 90th Anniversary with a Shell On-Site and Norco Community Celebration

CREATIVE: We designed an array of creative materials, including:

  • Concept/Logo Development
  • Pole Banners
  • Fence Row Banners
  • Billboards
  • Print Publications
  • Printed Ads
  • Community Celebration
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