Working with a global entity such as Shell has allowed Visually Speaking to become intimate with the Shell brand and use this knowledge effectively for every project.
The close working relationship of Visually Speaking and Louisiana Shell facilities began in 2013 and has evolved into many exciting projects. Every project begins with concept, followed by breakdown and fine tuning of how this concept fits into the budget, the brand and the campaign. In addition to graphic design, copy is composed for video, radio and ads, as well as on-site art direction during photography and video sessions. Visually Speaking has a “steel-toe” boots on the ground approach
to telling the Story of Shell in Louisiana – from a human perspective.
Visually Speaking partners on a regional level with External Relations teams at Shell Norco, Convent, Geismar and Deepwater. Multiple Shell visual I.D. guides are referenced for every project. Final creative is executed following client discussions, discovery and design process.
CRITERIA: In 2017, Shell in Louisiana became stronger than ever – with three manufacturing facilities in a 50 mile radius. Shell felt like it was the perfect time to increase awareness of the Shell presence in Louisiana.
- Deliver message that Louisiana is crucial to Shell on a global level
- Build awareness of Shell Louisiana as an industry, employer and community partner
- Foster employee pride in Shell Louisiana and set tone for recruitment
- Build Shell Louisiana brand to be synonymous with support of the Arts in Louisiana; STEM=STEAM
CREATIVE: We designed an array of creative materials, including:
- Concept/Logo Development
- Radio Commercials
- Employee Communications
- Trailer Wrap